The LBGTQIA community has tremendous brand loyalty!
Be A Suits and the City Sponsor!
Each month, 60–80 LGBTQIA and LGBTQIQ-friendly Lansing area business professionals attend a Suits and the City event. Events are held throughout the Mid-Michigan area. Being a Suits and the City sponsor is a great way to increase excitement about and client traffic to your LGBT-friendly business. As a Suits and the City sponsor, you will have the opportunity to network with all of the Suits and the City attendees. Also, you will have the opportunity to address the entire Suits and the City event with exciting information about your business or organization. You will also be able access to the entire Suits and the City email distribution list of over 350+ Suits and the City members, our Facebook group of nearly 1000 members, and other social networking opportunities to advertise and grow your business.
The bottom line benefit of sponsoring a Suits and the City event is having the attention of LGBTQIA professionals. And according to recent research, the majority of the LGBTQIA population prefers to buy from companies that advertise directly to the LGBTQIA community. Additionally, research shows that gay consumers are more than twice as likely as the national index to be professionals or managers; have average household income over $85,000; are 3.4 times more likely to have household income over $250,000; are twice as likely to have graduated from college; and go out more, buy more, and are extremely loyal consumers.
The bottom line benefit of sponsoring a Suits and the City event is having the attention of LGBTQIA professionals. And according to recent research, the majority of the LGBTQIA population prefers to buy from companies that advertise directly to the LGBTQIA community. Additionally, research shows that gay consumers are more than twice as likely as the national index to be professionals or managers; have average household income over $85,000; are 3.4 times more likely to have household income over $250,000; are twice as likely to have graduated from college; and go out more, buy more, and are extremely loyal consumers.